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SOESANTO
SUMMARY OF QUALIFICATIONS
I am a professional who results-oriented, have strong leadership and communication skills, have more
than 17 years experience in the automotive industry (in Astra Group), with expertise in Marketing,
Sales, Business Development and People Development, in several sector such as in manufacturing,
retail business, distributorship for automotive part & lubricant product (consumer goods).
Current position as General Manager with 8 years experience in equipment business & fabrication
industry with target market in mining industry, infrastructure, cement plant, chemical industry & energy
sector (power plant).
Have competencies on B2B and B2C Marketing, and proven track record with capability increase sales
up to 20% a year even though when crisis in mining sector.
PROFESSIONAL EXPERIENCE
MAR 2011 Now
Jakarta
GENERAL MANAGER Marketing, Operation & Sales
Handle customer in various industry such as :
1.
Mining industry (Gold mine, Nickel mine, Coal mine and Stannary)
2.
Cement industry (Indocement, Holcim, Semen Indonesia Group, Semen Bosowa, Lafarge etc)
3.
Coal Fire Power Plant (Paiton, Suralaya, TJB, Tj Awar2, PJB and many PLTU)
4.
Marine Sector (PELINDO, Mining jetty, Off shore jetty etc)
5.
Oil & Gas industry ( Pertamina, BP Tangguh, Santos, Total Elf, Cevron etc)
6.
Pulp & Paper (IKPP, RAPP, Lontar papyrus, Tjiwi Kimia, TELPP etc)
7.
Chemical Industry (Asahimas Chemical, Amoco, Ajinomoto, Fermentech, Chandra Asri etc)
8.
Fertilizer Industry (Petrokimia Gresik, PIM, pupuk Kujang, Pupuk Kaltim etc)
9.
EPC (WIKA, PP, Adhi Karya, Waskita Karya, KE, HK, Rekin etc)
10.
And some indrusty : Forestry (CPO), Quarry Industri, Ceramic Factory, Road contructors etc.
Managing about 11 managers with more than 300 person sub-ordinate with scope of work :
Marketing & Sales : Strategy, Process, Budget, Target and Profit
Develop Sales Organization for Regional and Product Specialist
Modify and develop New Selling System, Reporting and Remuneration System
Create and develop New Strategy for New Business (Road Construction & Marine system)
Monitor and supervise branch operation throughout Indonesia
K E L A P A G A D I N G S Q U A R E
H A W A I A N B A Y 0 1 U N I T 2 3
J L . B O U L E V A R D B A R A T
K E L A P A G A D I N G
J A K A R T A 1 4 2 5 0
C E L L P H O N E : 0 8 1 6 7 5 8 9 7 4 E - M A I L
s o e s a n t o 1 2 3 @ g m a i l . c o m
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AUG 1994 MAR 2011
PT. ASTRA OTOPARTS Tbk
With position as :
Departemen Head Training & People Competency Development (PT Astra Otoparts)
Regional Manager Jakarta Banten (PT Ardendi Jaya Sentosa)
Head of Marketing Competency Development Departement (Astra Niaga AOP)
Marketing Department Head Marketing Department (Astra Niaga Astra Otoparts)
Sales Manager on Duty Dealer Development Department (PT Meka Adipratama)
Area Sales Supervisor (PT Menara Alam Pradipta)
FEB 1992 SEPT 1993
PT. MANDIRA SEMARANG
With position as :
Sales Representative for DI Yogyakarta
EDUCATION
19891994
Atma Jaya Catholic University
Yogyakarta
Bachelor in Economics, majoring in Management
SUCCESS STORY
In 1996 : The first candidate to be assigned to PT Meka Adipratama Semarang, main dealer for
Central Java, success to increase quantity sales and market share, success to reduce cost to be
efficient operation & success to manage sales force (people) to be effective and enthusiasm
In 1998-2002 : As a Product Manager, success to develop new product : Menara part, Astra part
(the lastest brand name : Aspira) and lubricant business in Astra Otoparts as a product manager
In 2001-2003 : Develop the sub depo until 10 new point & contribute at team support to set up the
retail business in Astra Otoparts : Shop&Drive
In 2004 : Success as a creator in "Sales Force Excellence" in Astra Otoparts (SWA magazine
published on April 14th 2004)
In 2009-2010 : Success to develop "Corporate Core Value" in Astra Otoparts Group (as a Project
Manager cover 30 affiliated company
In 2016 : increased 20% sales from 2014 to 2015 although when Mining sector in crisis condition,
and increased sales more then double since joining in PT Suprabakti Mandiri.
ORGANIZATIONAL EXPERIENCES
Starring committee for Social Council in Christian Organization.
Team Coordinator for "Kuliah Kerja Nyata" project at Gunung Kidul Wonosari Yogyakarta
Chairman in LKS Bipartit Head Office PT Astra Otoparts
COMPUTER ABILITY
Microsoft Office : Excel, MS Word & Power Point
Design Graphics and Animation Application
Video Editing Applications
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LANGUAGES
Javanese, Indonesia, English, Mandarin
TRAINING, WORKSHOP, AND SEMINAR
To Increase Coating Capacity & Capability, Ascoatindo, 2016
Indonesia Mining Outlook 2015, Tambang Magazine, 2015
High Performance Selling Skills, AchieveGlobal, 2012
Human Resources Expo, Intipesan, 2008
Developing New Service Strategy & Channel, Frontier Education, 2007
Achieving Greatness in a Turbulent World by DR. Stephen R. Covey, TSC, 2005
Dynamic Leadership In Challenging Enviroment By Hermien Sarengat (GE-Indonesia), 2005
Empower Using Mini Company Concept, HRD Club, 2005
Sales Congres 2005 : Science Of Sales Success, Sukses Regional Indonesia, 2005
The Art of Happiness at Work, Elexmedia Gramedia, 2005
Handling complaints proffesionally By James Gwee, 2004
Advance Selling, M-Knows, 2004
The Power of Sun Tzus Strategic Thinking, By Andrie Wongso, 2004
Past doesn't Equal to the Future by: Billi P.S. Lim (Malaysia), Edunet - 2004
Creating Sales Magic Seminar, Oviss Indonesia - 2003
Motivating for Maximum Sales Result, Mario Teguh Business Effectiveness Consultant 2003
How to Become a Top Gun Sales Champion Seminar, James Gwee - Academia - 2003
Effective Presentation Skill Training, John Robert Powers - 2003
Trade Marketing Beyond Consumer Marketing Seminar, Force One - 2003
Benchmarking Consumer Product Distribution Workshop, Force One - 2002
Astra Middle Management Program, Prasetiya Mulya Institute of Management 2002.
Actual Project Realization: Distribution Channel Development.
Maximizing Distribution Opportunities to Build Market Share, Force One Consultant 2002.
Astra Otoparts Value Selling Workshop, WinMark 2020 Association 2001.
Distribution Network in Facing Globalization Era, MarkPlus & Co 2001.
Automotive Lubricant Oil Seminar, Lemigas & Cosmo 2000.
Executive Workshop: Winning, Surviving, and Thriving in Global Competition, MarkPlus 2000.
Team Building and Survival Workshop, TACK Training International 2000
Competitive Marketing 2000, MarkPlus Education Network 1998.
Executive Workshop: Financial Management in Service Sector, LPPM 1997.
Building a Professional Organization: Leadership & Team Building Aspects, Bank Bali 1997.
Export & Import Workshop, ASA Group 1997.
Astra Total Quality Control, Astra Management Development Institute 1996.
Astra Seven Habits, Astra Management Development Institute 1996.
Sales Force Management Workshop, LPPM 1995.
Map Supervisor Training, MarkPlus 1995.
Map Sales Training, Dale Carnegie 1994.
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REFERENCE
Suprabakti Mandiri and Me inside in this film :
Launch "Sales Force Excellence" program :
Maintaining program until 2010 (page 10) :
About "Sales Force Excellence" :