SWASTIK SUBHARANJAN DASH
Contact No: +91-97437 80125 | Email: swastikdashh@gmail.com
CAREER OBJECTIVE
A data-driven digital marketing professional and hardcore SEO specialist with 10 years of hands-on experience managing comprehensive integrated marketing programs for a diverse range of B2C and B2B companies with multiple footprints, including realtor.com, FOX Sports, Dun & Bradstreet, and Hyundai. My core competencies include SEO, SEM, SMM, Analytics, Website Optimization, Lead Generation. Seeking a challenging position in an organization to utilize my skills to the best.
PROFESSIONAL EXPERIENCE
•	Search Engine Optimization - On Page/Off Page SEO, On Site SEO, Keyword Research, Technical Analysis, Site Audit, Link Building, Image Optimization, Reporting, Broken Link Building, Unlinked Brand Mentions, Schema Markup
•	Search Engine Marketing - Google Ads Creation and Operation (Search, Display, Video), Campaign Optimization, Ad Copy Creation and Optimization, Data Monitoring, Visualization and Analysis, Campaign budget and Bid management, ROAS tracking, Landing Page Optimization
•	Social Media Marketing - Social Hustle, Facebook and Instagram Ads Campaign Management, Quora Marketing, YouTube Marketing, Data Visualization and Monitoring, Ads Creation, Audience Selection, Detailed Targeting, Image Optimization, Headlines and Descriptions Optimization
•	Analytics and Tools - Google Analytics, Google AdWords, Google Search Console, Google Tag Manager, Google Data Studio, Omniture, SEMrush, Ahrefs, Majestic, AdWords Wrapper, Canva, Screaming Frog, Buzzsumo, Linkdex, Serpbot, Ubersuggest, Soovle
•	Leadership – Training, Team Building, Task Allocation, out of the box thinking, Actions at critical Point, Strategizing projects, Internal Team Communication, Motivating team members, Client Interaction
•	Performance Marketing - Native Ads, Sponsored Ads, Affiliate Marketing
•	Web Technologies – HTML, CSS, WordPress, Drupal
 
ORGANIZATIONAL EXPERIENCE
ForwardPMX (SEO Specialist)
From March 2016 till Date
Key Responsibilities:
•	Developing onsite SEO Programs for all clients including keyword research, planning strategies, outreach, unlinked brand mentions, broken link building. Managing and supervising the team in timely completion of assigned tasks. Maintaining the good health of the entire website with respect to the SEO standards by timely monitoring of errors and fixing them. Interacting with content team to publish content on regular frequency. Optimizing the web pages in accordance with the latest updates from Google.
•	Setting up and Managing campaigns for Google Ads. Ads Operation for various clients with respect to budget and previous data. Landing Page Optimization and Ad Copy Creation with niche specific keywords. Creating Lead Generation Campaigns, tracking ROAS. Listing and Wrapping Keywords to best fit the campaigns. Competitor's analysis.
•	Creating and managing ads in Facebook. Detailed targeting, audience selection, Facebook pixel integration. LinkedIn and Quora Marketing. Tracking conversion data, A/B testing and optimizing the ads. Ad copywriting, ad designing and audience building. Collaborating with other teams to ensure brand awareness and consistency. Strategize new ways to pull customers and increase customer engagement and sales.
•	Developing process and KPIs to promote and measure success across diverse business goals as per the client. Preparing comprehensive strategic reports, updates and forecasts using various tools.
•	Taking calls with clients and making them understand the entire process worked on and the respective deliverables.
•	Competitive analysis and Link Acquisition for clients from different possible platforms in the entire web world.

Replicon (SEO Specialist)
From June 2013 to March 2016
Key Responsibilities:
Implementing SEO Strategies and techniques to drive more traffic and ensuring online presence effectively. Keyword Research, Meta Data Creation, Content Optimization, Image Optimization, Competitor Analysis in terms of user experience, Strategy Planning for promotion, structured data implementation. Reports Creation from Google Analytics, Webmaster and Sales Force. Discussing with sales team and analyzing goal conversion flow from GA to generate more leads. Focus on target audience on various social media platforms for brand awareness and consistency. Analyze and ensure website health on daily basis. Study on user experience model and optimize the website to have a good user experience.

Logix Microsystems (SEO Analyst)
From May 2012 to June 2013
Key Responsibilities:
On Page Optimization including keyword research, meta data preparation, image optimization, sitemap creation and submission, alt tag optimization, natural link building, social promotions. Gathering data and working on those to optimize the web pages further. Training the team.

Bluekite Web Design Pvt Ltd (SEO Analyst)
From November 2010 to April 2012
Key Responsibilities:
On Page Optimization including meta data preparation, image optimization. Link Building including article submission, forum participation, updating business pages, press release, blogging. Keeping track of Google rankings and working on low ranking pages for various keywords.

PROFESSIONAL EXPERIENCE
•	B Tech in Electronics and Telecommunication from BPUT Rourkela with aggregate of 6.49 CGPA in 2004-2008
•	12th from Kendriya Vidyalaya Bargarh with aggregate of 60% in 2004
•	10th from Kendriya Vidyalaya Bargarh with aggregate of 72% in 2002

SOCIAL LINKS
•	Facebook:- https://www.facebook.com/swastikdashh
•	Linkedin:- https://in.linkedin.com/in/swastikdash
•	Twitter - https://twitter.com/theswastikdash

PERSONAL INFORMATION
•	Date of Birth – 6th December 1986
•	Gender – Male
•	Nationality – Indian
•	Languages Known – English, Hindi, Oriya
•	Permanent Address – C/O – Ram Shankar Dash, At/PO – Cement Nagar, Bardol, ACC Cement Road, Near Kendriya Vidyalaya Bargarh, Dist – Bargarh – 768038 ODISHA

DECLARATION
I declare that all the information that I have endorsed above are correct to the best of my knowledge.

Date:-
Place:- 								Swastik Subharanjan Dash